Advertising to Kids
Did you know that the FTC has no regulations or guidelines pertaining to advertising to children? Restrictions were removed in 1980. So the FTC can regulate advertising to adults but does not have any restrictions for advertising to children. What is wrong with us? The Guys discuss the situation at length. Studies have shown that children cannot tell the difference between Sponge Bob and Captain Crunch. Currently the industry is self -regulated under the Children's Advertising Review Unit (CARU), an organization that can make recommendations but cannot enforce anything. Senator Tom Harkin of Iowa sites this group as an example of how not to self-regulate. This group doesn't even believe that there is any such thing as junk food: It’s all about responsible eating. Yeah, right.
Podcast Date: 7/29/2005