Double Cross Vodka
The Guys begin this episode by discuss "truth in advertising" and discuss the wild claims product advertising make, such as the "best burger you will ever taste,"and what they really mean to consumers.
What makes a vodka great? What do the filtering processes, often discussed in vodka advertising, mean for the final product? How does a guy with a biomedical engineering degree from John's Hopkins become a CEO of a vodka company? Malcolm Lloyd, doctor and entrepreneur, answers all of these questions when he joins The Guys to discuss his creation - the award winning, Double Cross Vodka.
- MP3 Available: Click here to listen, right click to download.
Podcast Date: 10/16/2009