The Guys discuss marketing to children with Susan Linn, an instructor in psychiatry at Harvard Medical School and Associate Director of the Media Center at Judge Baker Children's Center and is also co-founder of the coalition Campaign for a Commercial-Free Childhood which is a co-plaintiff in a lawsuit against Viacom (parent company of Nickelodeon) and Kellogg.
The problem is, according to Susan Linn, is that the advertisers are undermining parents in their attempts to teach their children the right things. Susan talks to the Guys about how child psychologists, advertisers and marketers study the developmental weaknesses of children so that they can manipulate children into wanting things. For example: if you want to sell food to children tell them it will make them powerful (the superhero identity). She also talks about the famous study by Western Media International known as "the nag" study where they teach children how to more effectively nag their parents. Nice people.
Podcast Date: 7/17/2006